Departments / Print Production
About
Department Chair: Ora Golan
Department Coordinator: Doron Pessachovitch
Department Secretary: Inna Mizrachi
Introduction
The need for advertising campaigns for the mass market of the 20th century
has led to a newly defined profession - graphic design. In the past, the graphic
artist decided the characteristics of the design and gave the material to the
professional printer who is in charge of production and printing of the final
product. Since, the world of print has seen fascinating change and developments.
This process was spurred in the 90's by the introduction of the home computer,
which changed the way people approach graphic design and the production of printed
matter. In the short time that has since elapsed, complex printing systems have
been developed which allow the graphic designer to design and produce graphics
with unprecedented levels of quality and accuracy.
Our curriculum has been designed to teach smart, successful graphic design as
well as the production process. The program of study is the only one in the
country, which combines the three main fields of knowledge needed by a graphic
designer; design, pre-print planning and final print production. The practical
understanding and integration of these three fields give Hadassah graduates
an advantage in the work market.
The first-year curriculum centers on developing basic production skills in design
and graphics, while the second-year curriculum is designed to grant the opportunity
for more hands-on experience and integration of skills, which is expressed in
full in each student's final project.
In addition to the state of the art computers and programs, two professionals
workshops are available to the students:
- Creo Pre-Press Workshop - The workshop was established together with Creo
and includes state of the art digital equipment.
- Print Workshop - A workshop of various printing machines, which the students
use to create various projects in order to collect a portfolio.
Study Objectives
Graduates are trained and skilled at all stages of design and production of a wide range of graphic and printed material. Employment opportunities for graduates are abundant including graphic art designers,
or production managers in printing firms.
Duration of Studies
Two years. Graduates are granted an Associate Degree in Print Engineering and are certified by MAHAT (National Institute for Technological Training)
Terms of Admission
- Full high school matriculation or a positive grade in Mathematics, English and Hebrew
- Entrance exam or psychometric examination by the National Institute for Testing and Evaluation: minimum grade for acceptance is 500
- Portfolio
- A evaluative exercise
- Personal Interview
Main Fields of Study
Design
- Creative Thought
- Typography
- Graphic Design
- Website Design
- Drawing & Sketching
- 3-D Design - Packaging
- Computer Programs
- Art History
- Marketting
- Visual Communications
- Presentation
- Engraving and Etching
Pre-Press
- Advanced Scanning Methods
- Computerized Page Layout
- Cost Analysis and Product Planning
- Color Theory and Scanning
Print Production
- Printing Workshop
- Printing Methods
- Quality Control
- Binding and Finishing
Other Requirements
- Chemistry
- English
- Mathematics
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