- To offer undergraduate and graduate degree programs in high-demand, career-focused professions.
- To ensure a high level of academic instruction in a supportive learning environment with personal attention to each student.
- To open opportunities in higher education to all sectors of Israeli society.
- To strengthen Jerusalem by attracting students from all parts of Israel to live and learn in the nation’s capital.
- To position the College among the top institutions of higher learning in Israel and forge academic ties with leading universities and colleges around the world.