The illustrations are based on black and white techniques that are taught in class. All of the postcards/posters include an illustration and short text, up to three sentences describing the image. In the first stages of the work, students had to characterize the personalities – who was the image, how to position him/her, what is the situation, what accessories would help to portray the image, what relevant details, for instance a pair of shoes, a hairdo, an example of clothing, etc.
Afterward, the idea that was behind the illustration was reduced to one sentence, for example: Jerry, American tourist, 50 year old secular Jew.